Neko – you can’t break me

Neko has been doing ad takeovers for a good while now. Each takeover usually has a limited lifetime, the companies that own the advertising space remove the intervention and replace it with another advert.

I hooked up with Neko last week and he showed me a photo he’d taken of one such intervention. Here it is: http://instagram.com/p/XASbHtoxXu/

Part of the Olvídalo (Forget it or Never mind) series of interventions this particular one seemed to have run its course and the pvc (or is it glass?) panel was left in the street, broken. Neko decided to put the panel back into the advertising space.This Olvídalo was back in action.

After Neko had shown me the photo we made our way to the see if it was still there. As we had expected Olvídalo was gone, or was it? Olvídalo

It was still there, time to bring it back to life again.
Olvídalo

Olvídalo

Neko had some new ideas….a remix.
Olvídalo

Olvídalo

Olvídalo

Olvídalo

Olvídalo

Olvídalo

Olvídalo

What exactly is going on here? Why hasn’t the panel been replaced? Is the advertising company employee challenging Neko to come up with something new each time?

PS This story hasn’t finished, the vinyl was removed, a new poster was installed……but Olvídalo lived on underneath it…..and it got remixed, again.

Update: And here is that remix…..

Olvídalo

Olvídalo

Olvídalo

Neko – ad takeovers all year round

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